When beginning your SEO campaign or even just expanding your current one, it’s important to define your goals and not move onto lofty ambitions before you’re ready. We recommend the three tier approach.
The three tier approach means separating your campaign into three major areas and then committing your resources to them in sequence. For example: Lets say you run a paragliding school and your ultimate goal is to obtain a top three Google spot for the term “paragliding.” Paragliding would become your third tier keyword, and you would set that on the back burner until you had reached your first and second tier goals. What are those you ask? Well a good idea for a second tier keyword in this case may be “paragliding school.” It is significantly less competitive than just “paragliding” alone and much more specific to what you are doing. The volume of searches may be far less, but you have to work up to your ultimate goal and this may be a good via point.
Now we just need to establish a starting point and choose a first tier key phrase. A good idea in this case may be something like “best paragliding school” or “paragliding school {your state/city}.”
Your campaign tiers should now look something like this:
1st Tier – Best Paragliding School
2nd Tier – Paragliding School
3rd Tier – Paragliding
As you are building links and optimizing be sure to follow your plan in sequence and exercise some self control in not going after your highest tier until you have achieved your goals for the lower tiers. When you have dominated this set of keywords you are ready to take on a new set. You could then take on a new third tier goal like “extreme sports” and come up with some new first and second tiers to help you get there.
SEO has been and always will be about strict methods and patience. If you have questions about your campaign, please call us and we would love to talk.
