Page Rank : The Underrated SEO Tool
Many SEO professionals and Internet marketers think of page rank, the rating google gives to every website, as a worthless measure of their websites’ overall link popularity, but in fact it can be quite a useful tool.
Page rank is measured by the amount and quality of the links pointing to a website. For this reason page rank can be very important. For example, you can view many of the most popular sites and notice that their page ranks are usually quite high. The reason for this is because they have many links pointing to them and directing traffic to them. The most important aspect you must realize is that these links are not pointing to these sites by accident; webmasters have built a very large website with many different articles and a large amount of useful information.
The best SEO strategies can be taken from the sites with high page rank. These sites usually employ many strategies you should be using. Despite the fact that many of these sites also have larger budgets and can afford to add 10-50 pages of content per day, you can still use their strategies on a smaller scale. You can also use the site’s sources for your own content knowing that it will rank well in search engines.
Page rank also affects your website’s search engine rank. In some cases two websites can be built, one with zero page rank, and the other with a page rank of two. In many cases, the website with page rank two will rank better than the one without any page rank and the website without page rank has the better domain name. The reason for this is unknown, but we can assume page rank is one of the many methods Google uses to rank websites. Of course Yahoo or MSN, the other two high traffic search engines might not use page rank at all, but still may use other strategies.
In addition, page rank is a good indication that a website is worth spending money to buy text links on. Buying links on high page rank websites has been tested to work well for increasing both page ranks and website’s search engine ranking.
Many people become confused by page rank because when they ask Google to show them how many links point to their site (By querying: “links:http://yoursite.com”) Google only shows a small sample. By using Yahoo to do this task you have a better picture of the links pointing to your site.
So, before you condemn page rank like all the other marketers on forums, try to remember that it is a tool invented by Google to try and show the worth of a website based on link popularity. Even more importantly, people who pay to attention to page rank, overvalue the concept. They are willing to pay large sums to have their sites appear on pages with high page rank and are successful so although it is a good idea, you should be cautious.
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