Maximizing Search Engine Marketing with an Organized Plan
It is easy to understand the different strategies of search engine optimization, but it is difficult to apply those strategies to a plan of action that will work to increase your website’s ranking. The key to proper search engine optimization is consistency and variety. You must constantly build links to your website utilizing different strategies. This is because SEO is not written in stone; search engines are always changing. To counter these constant changes, adding variety to your SEO efforts will offer a safety net in case a search engine changes its algorithm.
To create consistency and variety in your SEO efforts simply write out a plan of action detailing what types of strategies you will use and how often they will be conducted.
To create a simple plan you can use the rule of 5, meaning that you will plan to do 5 different SEO activities each day. You can submit articles, make a blog comment, submit your website to a website directory, post in a forum with a link in your signature, and social bookmark one of the pages on your site.
These 5 actions you take each day may be small, but you will build 150 links a month and 1800 in a year! This will definitely boost your ranking for a moderately competitive key phrase or two. If you have more competitive key phrases you want to rank well for, you can take the rule of 5 and use it in each category of link building. This is a lot of work, but it can be accomplished. It takes a great amount of devotion as well. Many people cannot do this type of work day after day because it gets boring. Consider hiring someone to do it for you.
Completing this link building strategy for one year will lead to 12,600 links pointing to your site. With this large amount of links, you will be able to rank in the top 10 for a competitive key phase as well as the top space on Google for less competitive key phrases.
Before you take on the task of creating this large search engine marketing project, you must write out a plan. The plan should contain specific details of the project. Create a monthly plan, a weekly plan, and a daily plan of action. Additionally, write out the key phrases you plan on targeting in 2 in two columns. One column will contain your key phrases listed in order from greatest to least KEI score, the other column will contain your key phrases listed in order from greatest traffic to least. A key phrase can have no competition but if it is not searched, it is worthless.
Now that you have everything written out, it is a matter of daily work. You have simplified SEO to basic tasks and you will see results in a few months or as soon as a few weeks. You may not reach the number one spot as soon as you would like, but given enough time with this consistent plan, you will see your rank rise high.
Click on the button to get a free professional SEO proposal from Adam White.
Contact us at 866-433-4736 or awhite(at)websitebreakthrough.com.
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