SEO is an ever changing world. What clicked in 2007 is passé and what is in vogue today may be out of use tomorrow. Search engine change tactics and algorithms very fast and this way they can keep the black hat measures in check and also implement strategies to channel the ever-expanding volumes better. After all, the algorithm is a mathematical computation that is being affected by volume-change.
Think of back links. Back links or reciprocal linking was celebrated once but today its mass abuse has made top search engines like Google and yahoo ensure that the sites dealing in back links do not get any merit. The black hat measure of enhancing search engine ranking was not acceptable to the search engines though they could tolerate sites going for advertising through it. Also, inbound links from authentic, well-established websites are most welcome and they increase the prestige of a site.
Also, the entire theory behind keywords has changed. Earlier, deep keyword intensity was appreciated by search engines who thought that it was a smart means given to the sites to enhance their search engine rankings. Today, extra thrust on the keywords are being taken as a liability and such sites are not recommended by the engines.
This is because the emphasis of search engines has changed. Today, they look towards humans as the main focus and not themselves. According to search engines, the reason why sites do business is the visitors and in fact without the visitors nothing is worth it. Extra thrusting of keywords makes an article stretched and tedious. The unique element of an article is what a visitor comes to see. Yes, at times, the agenda is to shop and buy a service but most of the time its readership. In such a case, keywords can be a kill.
An advice from the search engines for the budding websites is to use long tail keywords. Search engines believe that long tail keywords bring sales whereas short tail keywords bring enquiries. Think of it. People who type “shoes” are least likely to buy shoes. Those who type “rexin poly-coated “shoe” are your buyers. This makes the long tail or the long stream keywords a success.
You must remember that the right ways of tweaking the Meta tags and page contents and also the correct way of page navigation along with dealing with HTML is the route to steer clear of Google-letdown.
You must remember the bots or spiders of Google can only read texts and not images. This is why it is more important to track the Google software and find out what part of your site is there for Google indexing. What cannot be indexed by Google cannot be read by it and hence it does not reach visitors.
Google might not be the giant anymore and the Yahoo split has really cut it in wrong places bringing its share down by 27 percent yet it rules the search engines and ensures that SEO does not incorporate any black hat manipulative measures from website owners.
