Every web site owner needs to architecturally structure their site(s) in order to get Google and the other search engines to recognize their main keywords.
In other words, you want to structure your site in such a way that Google not only “sees” your keywords, but actually considers your site the “authority site” on a particular subject matter.
So what do you do? It’s called “Advanced SEO”. Also known as SILOING to the SEO gurus out there.
So what is a Silo?
We all know that proper site structure is an extremely efficient way to get ranked (and highly at that) on Google. Silo is advanced site structure technique. In fact, Google guru, Matt Cutts, defined silo as: “A silo is a vertical page linking design. You have your landing page, or your main page, at the top of the silo and underneath this page you have pages which support your main landing page theme.”
In other words, have a good site structure. A system that will lead the search engine bots all over your pages, gobbling them up with consistency.
To further explain what siloing is, let’s take a practical example. Let’s imagine you own a web site that sells balls of all colors. Of course, you want to optimize your site for the term “balls”. But since you sell orange, brown, white and red balls, your site might not be recognized as the “authority site” for “red balls” if somebody was searching for “red balls” on Google.
So what do you do? How do you make sure your site comes up as the first result when potential customers Google the term “red balls”?
As the site owner, you need to make sure that your site has various silos of content. In other words, different themes for every type of product. The question is, how do you differentiate the various themes as opposed to bunching them up all together?
- Create Tags
- Put the items in different categories
- If you have a blog, you can install a “related posts” plugin
- You can link to the product landing pages using the exact keyword.
- Add more relevant content to your site.
- Create a sub domain for the different products e.g. redballs.yoursite.com
And really that’s it. By defining exactly what your web site is all about (by separating everything) you are telling Google, “Hey, this part of my site is dedicated to red balls and red balls only.”
The advantages of doing that are numerous. When somebody lands on your page and they are looking for “red balls”, they won’t have to waste time, get frustrated and leave – without purchasing anything. Why? Because your page is all about “red balls” and that’s exactly what they are looking for.
So next time your hear somebody say “silo your site”, you let ‘em know, “Hey, my site is good to go. I’m ranking #1 on Google for red, blue and green balls”.