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Small Business Search Engine Optimization Specialist

A critical step in your small business internet marketing efforts is on page search engine optimization. Search engine optimization as a whole involves three major steps:

1. On page optimization
2. Content editing and creation
3. Natural Link Building

The purpose of search engine optimization is to improve your natural rankings in the search engines so that when someone is searching for what you offer, your site will come up as one of the first sites listed.

For example, if you are a landscaping company in Arizona and someone goes to Google and does a search for the phrase “Arizona Landscaping Companies” you want to be on the first page of the search results so they will visit your site.

Why is SEO so important?

As a search engine optimization specialist, I have been able to see first hand why SEO is so important; because if done right, it completely levels the playing field against all of your competition. You can’t buy natural rankings, you can only achieve them as a result of good ethical search engine optimzation techniques.

As research has shown, natural search engine rankings provide higher click throughs as well as higher converting web traffic than other types of search engine traffic. Not to mention that once your website has high rankings in the search engines, all of the traffic you get is free. There is no other advertising venue that can offer anything similar.

Search Engine Optimization not only involves working with the code on your website including titles, meta tags and alt tags, it also involves properly written content that is readable to visitors and keyword rich for the search engines. You also must work with the code on the site as well as the site navigation to ensure that your website is indexed properly.

The other major factor in SEO is obtaining back links or in other words, getting websites to link to your website. Some search engines look at this as the #1 factor when they rank a website.

This entry was posted on Thursday, October 8th, 2009 at 3:42 pm and is filed under Link Building. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.