Starting an SEO company is a very difficult undertaking. BY virtue of the service being offered the only way to gain true credibility as a new SEO company is to have good rankings for SEO related terms. Since everyone in this industry is trying to rank for the same phrases and since many of them have a good understanding of how to do this it becomes increasingly difficult to rank well.
The challenge has become even more apparent now that we have obtained top rankings for the term “SEO services”. It’s not just regular website owners requesting our SEO services these days.
It always amazes me when I see a lead come through my website requesting SEO and it is from an SEO company. You would be surprised how often this happens. “SEO companies” literally want me to help them get ranked for SEO related terms. Are they really serious? Do they have no shame?
How are you going to start an SEO business helping others get ranked well when you are trying to hire someone else to get your site ranked. How can you speak to a potential client and with a straight face tell them you can help them get ranked high in the search engines when you have admittedly asked for help from another pro to do the same for you?
These are no doubt the same companies that I receive spam emails from all the time telling me they can help me get to page 1 of Google. Of course when I reply to the emails asking if they even checked my rankings or to send me the report of where their website ranks, I never hear from them again.
This is not the right way to start an SEO company. It is going to be slow at first. Target terms that are a little more specific, preferably geographic terms that you can rank well for quicker. No they aren’t going to bring in massive amounts of traffic and new clients, but slowly and surely you will build up a clientele and as your company gets older your rankings will grow and thus the business will grow.
If you as an SEO company can get your own site ranked for terms that are some of the most (if not the most) difficult phrases to rank for, then you should earn the trust of your potential clients. I literally have people tell me on almost every phone call I take, “I found you at #1 for “seo services” so you must know what you are doing.”
Build your SEO business the right way and the success will come with it.
