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Using Article Marketing to Improve Search Engine Rankings

Article marketing is arguably one of the most important free off site SEO methods used today. It is an easy method of gaining countless links from many different article websites. In addition, these article sites have become so popular in recent years that they have become tools for increasing traffic to your website in the short term.

The first major benefit of submitting articles to article directories is the additional links being built to your website with appropriate anchor text. Amazingly, the pages you submit to article directories are built in a very search engine friendly manner without you having to do anything. These pages load quickly, they contain clean coding, and they have your key words in the title and throughout the body.

Most article directories allow at least 2 links from each article. This works towards your advantage because you can link to two sites, one being your main website, and the other being a separate, but similar site that you can then link to your main website to. In this manner you are able to increase your link popularity artificially while making it seem natural.

When writing the code for the links, make sure to include proper anchor text with your key word phrase and also a title to the link. Many people forget to place a title for their links. This is one indication that search engines still look at, but is widely forgotten or underestimated.

Another added bonus of article marketing comes from the article page itself. These directories are aged and are very well optimized for search engines with title tags and other factors. Do not be surprised if you see the article page itself rank in the top 10 of Google before your website even sees any ranking. This will bring needed traffic to your site as well as improve the links pointing to your site because that page is very relevant and it is pointing to your site.

Related to getting clicks from the article, try to write a biography that captures the attention of your visitors. Receiving traffic from your articles requires clever article marketing which will convince your readers to visit your website when looking for a solution to their problem or more information about the topic they are reading about.

Most importantly when it comes to article marketing, you have to submit articles on a regular basis. Consistency is key with most SEO and article marketing is no exception. Many people give up on article marketing after submitting a few articles deciding that it doesn’t work, but in many more competitive niches, heavy key word research and many articles must be written for good results.

This entry was posted on Thursday, October 8th, 2009 at 2:12 pm and is filed under Bing, Google, Yahoo. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.