Using Viral Marketing to Build Links

Posted On October 8, 2009

Link building is an important aspect of off site SEO. In many cases, once the site is optimized the only possible method of increasing search ranking is by link building, which can be difficult. Not only do you need to build links to your site, but you must make sure they are relevant and they are built consistently. Additionally, many links have to be built pointing to your site to succeed against the competition.

Viral link building is a fantastic method for building large quantities of links. Hopefully, you can build links that are specific to your site, but many times they may not be. This strategy focuses more on the mass link building aspect. Many search engine experts say that building a large amount of links in a relatively short amount of time may not help tremendously, but the links are permanent and one way, which is always an excellent quality.

The first method for building a large viral SEO campaign is to utilize social bookmarking and networking sites. Social bookmarking sites allow users to submit links of interest to them. They also have an extra added feature that allows users to rank the links through a voter system. The more interesting the website, the more votes received. This strategy can generate buzz and plenty of links.

Another strategy is blog commenting. Posting comments on blogs related to your industry can help boost your websites visibility. To create a viral effect your site has to have interesting content that will create word of mouth allowing other webmasters to link to you. You can also contact blog owners and ask them if they are willing to write a post about your site by enticing them with a fee.

Link bait is a term referring to a blog post or web page containing information that can be considered a great resource. It is content that other web masters have to link to because it is so useful. You can create this kind of content by thinking about what information people in your field are looking for. For example, if you own a site about cars, you could create a page of content listing all the different dealers in an area. Other websites will be more than happy to link to you and use the information in their articles.

The most important aspect of a viral link building campaign is that you attract attention to interesting content, as boring content will kill this strategy. If you expect people to be interested in your website you have to offer content that will bring people back to your site. A link bait page of content will be bookmarked and visited by the same people many times. People will refer others to the page and search engines will be more than happy to rank your page in the top spots thanks to all those links. Search engines are looking for relevancy and authority pages. A page with this kind of great content will definitely rank well.

 

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