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Contrary to popular belief making money online has never been easy, but that doesn't mean it has to be downright painful.

We're simplifying the process and bending the learning curve a little. Here you will find the most effective resources for improving SEO, running successful PPC campaigns and you will discover the best SEO services for your business.

We're bringing the possibility of successful online marketing right to your fingertips. We created WebsiteBreakthrough.com with the goal of becoming the number one resource for Internet marketing, and SEO Services research, with more than a decade of experience, we have a lot to share when it comes to SEO services.
 

Google Update for Fresh Content

Posted On November 4, 2011
Google Update

Google's new update will deliver fresher content that's more relevant to searchers

When you’re looking for fruit in the grocery store, fresher is always better.

And you definitely want your food fresh the next time you sit down at a restaurant. Now you’ll get fresher, more relevant content when you enter your next search for scores, recent news and hot topics in Google too with the new Google update.

Google is basing their latest update, announced Thursday Nov. 3, on the premise that when you search for something that’s relevant today, you won’t get results for something from the 90s, 80s or even earlier. Google’s update to its basic search algorithm will land up-to-date results on top instead of stale, old content you really weren’t searching for.

The recent changes are expected to impact about 35% of searches on Google.

“Given the incredibly fast pace at which information moves in today’s world, the most recent information can be from the last week, day or even minute, and depending on the search terms, the algorithm needs to be able to figure out if a result from a week ago about a TV show is recent, or if a result from a week ago about breaking news is too old,” Google posted on its official blog Nov. 3.

Google said recent changes with the latest Google update will mostly affect searches on recent events or hot topics, regularly occurring events and frequent updates. For example, when you search for scores or information on new jobs available, you’ll get the latest information instead of scores or new jobs from even last week or last month.

Now, the changes aren’t expected to make a difference too many searches. Google said searches such as “fast tomato sauce” recipe certainly will deliver results that may be a few months or even a few years ago.

Many experts look at the dramatic impact of social media on why Google is making the changes with the recent Google update. Recent, fresh information is more available on social media sites such as Facebook and Twitter than ever before about friends and family and even celebrities, athletes and others people are interested in liking or following.

And with the latest Google update, you get the latest information with your search.

 

Google +1 Effects on Rankings

Posted On July 11, 2011

google +1
Since the launch of the Google +1 button, many SEO’s and business owners have had the question, will the Google +1 button have any effect on my SE rankings? In order to best investigate that question, it is important to look at the idea behind the +1 button.

Failed Attempts

Google has had many failed attempts at getting involved in the social media scene (Google Lively, Google Friend Connect, Google Wave, and Google Buzz, to name a few). Each time Google released a social media platform, it failed to appeal to the majority of internet users, while things like Facebook and Twitter powered on, gaining more and more popularity.

However, Google seems to be in the game with the new +1 button. As of July, Google +1 is the second most used website plugin to the Facebook “like” button, even over twitter!

What is Google +1?
social media buttons
Very similar to Facebook’s “Like” button, Google +1 allows users to make a kind of “vote” for a website, alerting other users that they liked the website. It is very easy to add the +1 button to a site, simply visit Google here for directions on how to install the button.

While similar to a “like” button, the +1 button has many differences to a Facebook like that website owners need to be aware of.

Effects on SERPs
First, when you click the +1 button on a website, your vote data is shared with people on your Gmail or Google Talk contact lists. This means that when one of your contacts who has had data shared searches for a keyword where you have voted for a page, that page may show up higher on their search results as a kind of recommended site.

google plus one serps

Your own search results will be personalized as a result of clicking +1 on a website. Google has also indicated that the +1 votes may indirectly affect Quality Score rankings for PPC campaigns in the near future. This means that having the +1 button on a landing page for PPC ads will be a must.

For now, anybody you are not connected to through Gmail or Gtalk will not be affected by your votes, other than them being able to see the aggregate number of +1 votes on a site. But this may change in the future.

It has become clear that Google is very interested in using social data to help them improve their search results. Since this data is sent directly to Google, it stands to reason that a site with more +1 votes will, over time, rank higher in the SERPs than a site with no +1 votes.

Please leave comments below, and let us know if your rankings have been affected at all yet by the +1 button.

 

Google Search by Image

Posted On July 7, 2011

search by image
For most businesses, web images have been kind of a way to spruce up the old website. They haven’t really been too necessary to be found on Google, as long as you had good content to back your site up with. All that, however, may be changing.

At its ‘Inside Search’ event in June, Google announced the release of “Google Search by Image”, a new way of providing search results. Instead of typing in a search query, or using keywords, users can simply drag an image into the search box, or paste an image URL, and Google will pull up any related site with a similar image on it.

How Does it Work?

This nifty bit of technology uses a combination of shape and color recognition algorithms to find pages with visually similar images, and returns those pages to you in your search results. Google has expressly stated that it does not use facial recognition technology for searches involving people, but that it exclusively relies upon its new shape and color algorithms.

The search is very easy to use. Simply visit http://images.google.com/ and click the little camera button in the search box, and you can upload images from your computer, drag images into the search box, or paste an image URL into the search box, and watch Google go to work for you.

This is particularly handy for tourists who want to know what a building is, or people visiting a museum wanting to know more about a particular piece, but how is it going to affect businesses?

Effects On Businesses

First off, it is going to be more important than ever to make sure you are posting images of your products on your site. You want to make sure if someone is searching for your product using the image, your site is coming up in Google’s Search by Image results. If you do not have a similar image on your site, your site will not show up in the search results at all!

Here is an example of an image search results page that I got by pasting just an image of an iphone 4:

google image search results

As you can see at the bottom of the iphone 4 results, Google only returns pages that have similar images posted. If you sell iphone 4′s, you better have a picture of one on your site or your clients will end up on somebody else’s site. If you have a unique building or brick-and-mortar store, get a picture of it on your site.

Not only will this new tool be useful for places and objects, it can also be used very effectively in searching for pictures of people. This is going to make it vitally important to be careful how you use your pictures online. If an employer searches for an image of you on Google, what is going to be returned? If your clients search for you, will there be a list of professional blog posts, or just a bunch of comments on fail blog?

Search by Image is, like all of Google’s products, only going to be refined with time. Some pictures are much easier to identify right now for Google than others. But one thing we are sure of is that images are now more important than ever to have on your website.

 

Using Anchor Text to Boost SEO Rankings

Posted On April 11, 2011


Anchor text, for those who are unaware, is the clickable text part of a link. It is a message to users and the search engines, telling them what they should find if they actually click the link. But all too often, the only anchor text you get is “click here”. This is not only unhelpful to users, but it is a total waste of a link that could be helping to boost your SEO rankings for a keyword. It kind of counts as a vote, telling Google you are voting for that website to show up for that specific term. Let us examine a few points of anchor text that makes it a powerful tool for SEO:

1. Choosing Your Anchor Text
If you are inserting the anchor text directly on your website, you will need to use the appropriate hyperlink reference tag. Here is an example of how to create your link:

<a href=”www.mydomain.com”>Anchor Text Here</a>

The anchor text portion will be the only part users can see, and will become the blue hyperlink. Some content management systems have a link button you can click to create links, rather than needing to write out the tags.
If you are posting on someone else’s website, you may not be able to choose your anchor text, so you can either try inserting the HTML, or asking them if they will activate certain anchor text for you.

2. Anchor Text Should be a Description of What You Will Find if You Click

The purpose of anchor text is mainly to tell a user what will be found if they click the link. So what are you telling the user, and thereby the search engines they will find if you use the anchor text “click here”? Nothing at all. Google uses anchor text as one factor in their algorithms of deciding what terms you should rank for. If you use “click here” as anchor text, you are telling Google your website should rank for the term “click here”, which I am guessing is not what your website is about. Try using targeted anchor text, such as a product name, or a keyword.

3. Is Anchor Text Really That Important?
Yes. Anchor text can have a powerful effect on where your website ranks. It is for precisely this reason that some malicious individuals have been able to Google bomb other’s websites. Google bombs show that you can get just about any website to rank for just about any keyword on Google, just by linking to it enough times with the correct anchor text.

The lesson of the day, then, is this: Do not overlook the importance of anchor text! It can make or break your SEO results, and can be one thing that sets you above your competitors.

 

Blekko and The War on Content Farms

Posted On March 11, 2011

All we have to say about last week’s search shenanigans is “wow.” No doubt there will be major fallout from the recent bomb Google dropped on content farms and aggregation sites. In case you have no idea what we’re talking about allow us to catch you up to speed.

The short of it:

Last week Google announced a major ranking algorithm change that they said effects about 11 percent of search results. Spokespeople from Google said the change would mostly effect “content farms” and low-quality “duplicate content sites.” Since that algorithm change we saw the number of indexed pages for hubpages.com drop from around 5 million to currently about 1.2 million. Other sites like ehow.com were effected in a big way too.

All this slashing could have something to due to with a little search engine startup called Blekko. They launched last year sometime with a shotgun in one hand and noose in the other promising to serve search results that catered to sites with real value and to block content farm sites from even appearing in results all together. They even published a list of sites they were purposely blocking and keep an up-to-date tally of all the “spam” web pages they find (currently at over 700 million).

Sites whose sole business model is content aggregation and adsense revenue should probably be rethinking their strategy in a big way.

So is this change bad? What does it mean for the rest of us?

Well unless you are a user-generated content site owner or aggregate / “borrow” a lot of content the worst that can happen is you may lose a few search result competitors who fit the bill. And who doesn’t want that? Also, shaking things up like this means better, more relevant search results.

The big question we have is… what’s going to happen to Google’s profits now? They are the ones who made content farming profitable in the first place with adsense, and they themselves have made billions of dollars serving ads displayed across user generated content sites and aggregators like eHow, eZineArticles.com and HubPages.com. Sites like those have traditionally been Google’s largest outside ad network partners.

We’re not recommending you sell all your Google shares before next quarter’s reports hit, but it will be interesting to see what happens and if better search results will prevail over stake holder screams for profit.

 

1. Reach Out To The Bloggers

Blogging has grown insanely in the past five years. Even though Technorati’s State of the Blogosphere 2010 report found that 65% of blogger survey respondents are hobbyists, you’ll probably find several bloggers in your industry who have very active communities and traffic/subscriber numbers that blow traditional media websites out of the water.

Blogger influence goes hand-in-hand with traditional media when it comes to generating interest for a new product, and the approach and methods used are similar. Understand the blog, its audience and its content before sharing information about your product. If it makes sense, contact the blogger and see what it would take to get them to publish a press release or review your product.

When working with bloggers, remember to treat them like you would traditional journalists. (many of them think they are one in the same)

2. Social Media Opinion Leaders

Get yourself some caffeine, put on your twitter face, then go find the most active social media users in your target market. These people are extremely influential. They’ve hustled a large and specific set of viewers, listeners and followers. While the payoff might not be immediate, creating relationships with these highly influential people can lead to valuable long-term opportunities.

While there is no universally accepted way to define and measure influence, using tools like Twitter Grader and Klout will give a good indication of the major players in the social space and in your specific industry or market. You can also take it one step further and narrow your search by category. Tools like Twello allow you to search a directory filtered by self-identified expertise, interests and professions. This can be especially helpful for identifying Twitter users in a subfield that directly relates to your new product.

3. SEO (Of Course)

You didn’t think we’d forget the bread and butter did you?

Before you begin your online efforts to market your new product, you’ve got to have a “home base,” a.k.a. a search-friendly website or blog. When launching a product, to aid both potential customers and to boost search engine performance, consider creating a product-specific landing page that features photos, descriptions and/or video. Make sure this page is appropriately coded for search, complete with keyword-rich copy, title tags, header text, a unique URL and meta information that succinctly describes your new product. Make sure this page is visible and easily accessible from your home page, at least for its initial release.

To build your online content library, consider enhancing your traditional media outreach efforts and social media news presence by distributing your product press release using paid services with both text-only and multimedia options, such as PR Newswire, PRWeb and PitchEngine. If you’re looking for a less expensive route, Free Press Release and PR Log allow you to share news for free.

 

Here at Website Breakthrough we have just one new years resolution. It stems from our driving desire to figure out Google’s ranking algorithm completely (or get as close as possible without getting sued). Put simply, our resolution for 2011 is to try as many new seo services, methods, tricks, tactics, and strategies as possible. No doubt we will fall on our face a few times, but before every great discovery come a few disappointments. We’re gearing up and getting ready and hope you are too.

In 2010 we feel we did admirably, but this year we aim to do even better. If you were following along last year you may remember our spout with RankPay, the friends we made at affiliate summit east, our deep delve into local search, and the thrill of finding out new ways to build links. 2011 is sure to bring even more.

If you are still thinking about your marketing resolutions for 2011 we hope you include website breakthrough. We would thoroughly enjoy your company along the way. We would also appreciate you sharing any insights you might have.

The best part about the web is how fast it moves and what better way to spend a year than leading the sprint. We wish you success and prosperity in the new year.

 

The Fastest Way to Increase SEO?

Posted On December 20, 2010

With a name like “Speed SEO” the new desktop application from Xynet Software is garnering some serious attention. The real question is perhaps “what does it have besides its name?” The answer: a lot more than we originally thought.

The market has been flooded lately with software targeted at SEO professionals mostly because search marketing has continued to blow up along side the Internet marketplace in general. If you really want to understand the recent surge in attention to SEO just take a look at current Google Adwords CPC rates. We did some research for a national insurance company recently and found that they were going to pay upwards of $40 a click for some of the Insurance terms they needed to target if they chose to do so using Adwords. We told them to save their money and let us do some SEO.

The competitiveness of SEO has also risen alongside everything else on the web, but for those who have been in the game as long as we have SEO is still the best option (given you have the right tools). This is where things like SEO software come in. Like it or not, even a team of twelve of the best data entry specialists money can buy is not enough in most cases to build links with the big boys. Truly competitive SEO requires the use of tools once regarded as outrageous and overkill. It also requires a sound understanding of things like proxy servers, pinging limits, contextual spinning and human caffeine limits (slightly joking). In short SEO is more complicated than it has ever been.

We found Speed SEO to be truly helpful in the most important way. Building decent links, and doing so quickly. We don’t want to repeat what is already posted directly on their homepage, so we’ll just give you a brief overview and then send you there. Speed SEO lets you create site profiles and key terms for each. It then goes on to build links for you in safe manner thus increasing your search ranking quickly and efficiently. We highly recommend checking them out and would love to hear any feedback you have. Go to The Official Site

 

One Big Secret to Getting Noticed

Posted On December 6, 2010

SecretOne website has been on people’s lips more than any other recently and for one very specific reason. Wikileaks.org/.ch, the misbehaving blog that published documents quoting world leaders bashing each other among other things. According to our interpretation of stats published by compete.com, the site has been experiencing massive spikes in traffic that coordinate with the media frenzy. According to some, wikileaks has crossed some serious lines, but whether or not you agree you have to admit their web presence is impressive. So what can we learn from Wikileaks? A little controversy goes a long way.

Another great example is thepiratebay.org. The service they offer is not unique and they never stood far above the rest of the torrent sites until they became infamous thanks to widespread controversy blown up by the media. There is great power in controversy and even more power in being able to spark it. You simply cannot buy the kind of exposure angry people can produce.

But My Website is Not a Political Blog….

You don’t have to host a gossip pit or political blog to place a few tidbits of controversial content. Hell every scrapbooking mommy blogger was writing irate articles about the justice system for putting Martha Stewart in jail a few years ago. Whatever industry your website falls under has its own problems and controversy.

The Controversial Risk

There is a lot of risk in taking the controversial road, but knowing how to handle the pressure can help keep you out of a jail cell. Here are a few tips:

1. Take cease and desist letters seriously.
2. Know the policies of your webhost.
3. Always use “according to” whenever possible and cite references.

 

Long gone are the good ol’ days of wreckless blogging and uncensored controversy online. Celebrities, big business, and governments have had enough, and bloggers need to watch their words carefully. The US Senate just approved a bill that will allow the government to seize your .com, .net, .us, or .org domain if you are found to be in violation of copyright laws, FTC regulations or even something as simple as personal defamation. This has everyone upset from large news sites to file sharing services.

Site owners are now more accountable for their content and services than ever before. Crossing your t’s and dotting your i’s has never been more important. It’s no surprise that the bill was heavily backed by media lobbyists who argue that piracy online in the form of file sharing and even unauthorized duplication of content is costing the industry hundreds of billions of dollars a year.

Here is the way it used to work:

You put up some content or provide a service/product. >> You get a cease and desist letter in the mail from some angry person or the government. >> You ignore it. >> You get sued. >> A. You win and the other guy goes home crying, or B. You lose and the judge tells you to knock it off or change your website. >> A. You do it, or B. You ignore the judge and move to the cocos islands to keep doing what you are doing.

Here is how it will work now.

You put up some content or provide a service/product. >> Someone tattles on you to the government. >> You lose your domain, and could spend years trying to get it back.

The best advice we can give those of you riding that thin internet line of legal is “don’t fall off,” because Uncle Sam isn’t playing around.