Social bookmarking has long been an important part of SEO. It provides a way for SEO professionals to get content indexed almost immediately. It can also be a means of some fast, cheap back links. It’s true bookmarking does not require a 90th percentile IQ, but there are right and wrong ways to build an effective bookmarking web. So how do you maximize the positive effects of bookmarking? Allow us to make a few suggestions.
When deciding how to include bookmarking as part of your link building campaign, don’t make the most common mistake of all: blasting the page you actually want ranked with bookmarks. Say your site includes a category page that you would like to improve rankings for. Rather than simply submitting that URL to every bookmarking site you can think of try the following. Write a few blog articles that contain one back link each and post them on some blogs with decent page rank (4 or 5 if possible). Then submit the back link location URLs to social bookmarking sites at a steady pace of about ten a day each for 5-7 days. Then repeat the process. Bookmarking each of the URLs where your new back links are located will force search engines to follow them over and over again in a short period of time. It will amplify the effect of those quality, followed links giving you a much better results for your effort.
One scenario where you may want to heavily submit your URL to bookmarking sites: only when the URL is brand new and unindexed. Bookmarking can help you get a page indexed very quickly and with some decent authority right out of the gate. What you don’t want to do is spam social bookmarking sites with links to an old URL. This will not improve your rank and will only look like what it is: a desperate spamming rampage. Social bookmarking can be a fantastic tool if used correctly, but if you don’t know what you are doing you may just be getting yourself lost in a sea of happy icons and strange domains.
