Website content is one of the big 3 when it comes to search engine optimization. The search engines love websites that have alot of unique content on them.
What I mean by unique content is the copy on the site needs to be original to your website only. Many website owners try to build content on their websites by going out and getting articles that have been written that are free for distribution. The problem with this is that the same article appears on tens to even hundreds of websites. The search engines see the same content all over and completely discount it for everyone.
The proper way to build content on your website is to write the content yourself. It can be articles, more sales copy for your product, you can start a blog and much more. If you are constantly updating the content on your site the search engines will come back to your site often to index the new material.
The trick of writing website content is to make sure it is optimized for the search engines. Having the right keyphrases in the proper quantities and locations can make all the difference between top 10 rankings and no rankings at all for your most important keyphrases.
