I just saw today what may be the first sign of a new direction for information consumption. A friend sent me a link to a little site in it’s first stages of beta, Qwiki.com. To say the least I was blown away and I won’t be surprised if Google snatches them up right out of the gate.
So what the heck are they? They are a search engine that literally takes a query and creates an interactive visual and audio experience out of it. Imagine in twelve months or less someone will be able to type in “define hydroxycut” and the search engine will start audibly spitting out facts about it in a sexy female British accent while displaying pictures, videos and anything it believes to be relevant to your question. The creepy part is it is already freakishly accurate. You can also click on sources and investigate further.
So you might be wondering why I am going off about this and what it has to do with SEO or internet marketing. Well if that becomes the way people search and learn, then we have a whole new game on our hands. The best and most successful marketers are the ones that predict trends and place themselves strategically to take advantage of them. Trend bubbles are not negative things for those who predict them. One thing is certain, consumers will only continue to demand more and more when it comes to information quality. I don’t know about you, but I want to find out how to get on board with the services that are taking this challenge head on.
